Despite the raise of new technologies, and customers getting access to products information more easily, traditional tools such as spreadsheets, PDF or texts files are still used by many professionals to handle Product Data. With thousands of products sharing the same characteristics, it is crucial to come up with an effective way to manage the data of your products.
WHAT IS PRODUCT DATA MANAGEMENT AND WHY IS IT NEEDED?
Simply put, it is all the information about Products which can be measured and structured into a usable format for all your employees, from the warehouse to the marketing team.
When mastered, Product Data can also help you understand your competitors’ strategies and improve your own thanks to the information gathered, as well as build the most accurate information inventory for marketers.
An efficient Product Data management will greatly influence your conversion rate.
WHAT MIGHT HAPPEN IF YOU OVERSEE THIS NECESSITY
Gathering and providing relevant data is not an easy task indeed. There are risks for you or your teammates of feeling exhausted from manual product sheets management. Collecting, processing, editing and organizing data into multiple spreadsheets will usually result in errors.
The existence of a single precise database for everyone to use is critical. Vague, basic or even approximative data will impact every decision made along the line of the selling process. It is why it is important to render more comprehensive and accurate data to guaranty smooth interactions between departments, colleagues, retailers and of course, buyers. It will undoubtedly improve your team’s productivity.
WHAT WE RECOMMEND
To crack the chaos, it is imperative to include in your Product Data routine, at least these:
- Commercial data: articles, names, models and prices.
- Classification data: color, size and additional functions.
- Characteristics: composition and properties.
- Technical indicators: instructions and warranty cards.
- Data on the origins of the product: licenses, certificates and standards.
- Advertising data: tags and keywords.
- Sales information: links for each selling platform.
You can also include Product Metadata. It is not necessarily information about the physical aspect of an item, but it can also be considered product data an extensive list of product meta data can be:
- Its location.
- Its availability.
- What other product it is related to.
- How many sellers there are for the product.
If mastered, your product data management routine will make ensure that any potential customer will roam around your offer, find all relevant information he is looking for and will likely proceed with a purchase.
EEXAR came up with a tool designed around the sole purpose of assisting professionals with their need to organize and monitor Product Data in a more efficient way, by making it centralized, accessible on-the-go and easy-to-use.
Get to know more about our solution here.